07 Nov 2025Why Hashtags Are No Longer the Key to Success on InstagramIn recent years, many people considered hashtags as the 'main weapon' in social media strategy. Many marketers believed that adding 20 to 30 hashtags to each Instagram post could drastically increase reach. However, in the current year of 2025, the reality is becoming clearer that hashtags are no longer as effective as they once were. The Instagram algorithm is now smarter, prioritizing content quality and engagement levels over just the number of hashtags.
